Dynamo Effect
English Only!The project full title: European Energy Radio Campaign - EER Campaign
Coordinator: Radio Popolare Milan (Italy)
Scientific Partner: Fondazione Legambiente Innovazione Milan (Italy)
Partner Radio Stations: Corali - Association pour la Coopération des Radio Libres- Marseilles (France); Radio Near 90 FM - Dublin (Ireland); Onda Local Andalucia -Association des Emetteurs Municipaux de Radio et Télévision- Seville (Spain); Radio Orange - Vienna (Austria); Radio Dreieckland - Freiburg (Germany); Klubradio - Budapest (Hungary);
Objectives of EER Campaign
The aim of the project is to promote knowledge of the best practices in sourcing and consuming energy and to encourage the use of new and environment friendly technologies, so as to bridge the gap between the new opportunities and their widespread adoption by raising citizen's awareness and promoting changes in behaviour. This objectives will highly contribute to fill the gap between the new opportunities (products present on the normal market) and their widespread adoption by raising citizen's awareness.
The radio campaign "Dynamo Effect"
The project foresees a radio campaign called "Dynamo Effect" structured in 30 radio broadcast emitted by a network of 300 radios in seven European countries. Parters will also organize local initiatives- Energy days- in the seven European countries to promote the radio campaign. The broadcasting will start in January 2010 and in the meanwhile the website will collect by and by the scientific material produced by the scientific partner and local experts on the following 10 topics: Climate Change, Food and agriculture, Green Home, Renewable heating and cooling, Green electricity, Electricity end-use, Recycle and re-use, Smart Mobility, Smart Vehicles and Green Company. Local scientific experts support radio journalists with documentation that will be published on Dynamo Effect website from September 2009.
The project is co-financed by the European Commission through the Intelligent Energy Europe programme 2007-2013.
Duration of the project: 30 months Expected end date: march 2011.
Contacts, coordinator of the project: Marco Di Puma, Errepi SpA, Radio Popolare, Milan - Italy.
Tel. +39 023 924 1400 email: dipuma@radipopolare.it